Tuesday, November 5, 2013

Stacy Wood's research featured in WSJ

NC State marketing professor Stacy Wood is featured in today's WSJ article "The Biology of the Sports Fan."  Wood found in a 2011 article in the Journal of Consumer Research that traffic fatalities increased significantly after close football and basketball games, with the increase in fatalities directly related to the closeness of the contest.  For more information about the research, click here for an NC State news release and here for the entire article.  Professor Wood holds the Langdon Distinguished Professorship of Marketing and directs the Consumer Innovation Consortium in the Poole College of Management.

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