Poets and Quants published an article this week on brand perception for MBA programs, pointing out that perception of program quality by deans often lags reality. They have a nice table showing how little the dean assessments for top 20 schools change; over the last two years no school changed by more than 0.2 on a five point scale.
But reputation often lags reality, as many schools outside the top tier do very well on objective measures of program success, such as employment outcomes for graduates. P&Q came up with a list of the top over-performers, defined as schools whose overall rank is well above their dean assessment score. NC State's Jenkins MBA came in tied for 4th (with Alabama and Binghamton), with the top three slots going to UT-Dallas, Rutgers and BYU. Here is a direct quote from the article:
For years, North Carolina State (Jenkins) was a recruiter’s dream, an unheralded program with a tech-driven, hands-on, multidisciplinary curriculum. While the program is no secret to companies like IBM, it has seemingly been stuck in neutral among academics, posting its second consecutive 2.7 score (despite soaring 23 spots overall from #88 to #65). With the school continuing to build partnerships within the nearby Research Triangle Park to complement its STEM roots, Jenkins is definitely a school to watch for innovation.
NC State is working to continuously improve the MBA experience. In time the deans at other business schools will recognize what great opportunities we provide.
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Hi Steve, thanks for sharing your insights on NC State's rankings. It's been very interesting to read your thoughts about their evolution and progress, too. I think this hits the nail on the head: "perception of program quality by deans often lags reality." Would love to talk with you more about this sometime.
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