The course brings together business, engineering and industrial design professors who challenge MBA students to work on sponsored projects from companies. The sponsor identifies a loosely defined market need and students craft a marketable solution. Previous teams have come up with a video conferencing system for patients in rural areas needing physical therapy, and diet/nutrition tracking on iPhones. "We expect teams to do primary, voice-of-the-customer research," says business professor John McCreery. "We push them toward prototyping."
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