Thursday, August 12, 2010

NC State's MBA 555 one of Forbes' 10 Most Innovative B-school classes

The Product Innovation Lab course in the NC State MBA program is featured this week in a list of what Forbes magazine calls "The 10 Most Innovative Business School Classes."  The thrust of the article is that the world needs more innovators and not so many investment bankers. Other schools featured include Babson, Case Western, Denver, Cal-San Diego, Georgetown, Johns Hopkins, Notre Dame, Oklahoma, and Washington-Seattle.  Here is what Forbes said about the course:

The course brings together business, engineering and industrial design professors who challenge MBA students to work on sponsored projects from companies. The sponsor identifies a loosely defined market need and students craft a marketable solution. Previous teams have come up with a video conferencing system for patients in rural areas needing physical therapy, and diet/nutrition tracking on iPhones. "We expect teams to do primary, voice-of-the-customer research," says business professor John McCreery. "We push them toward prototyping."

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