Over the summer I read Walter Isaacson's bio of Steve Jobs. Toward the end, Jobs claims that he finally figured out how Apple can be successful in the television market: "I've finally cracked it." But of course he does not reveal the strategy to Isaacson.
One of the more interesting anecdotes from Jobs' biography shows his thought process concerning the mobile phone -- a piece of equipment he derided with a four-letter fecal expletive. You could easily say the same thing about the customer interface with television. Also with the growth of cloud computing, we should be able to watch anything at anytime we want. Try doing that now with the typical cable box!
Last week, there were multiple press reports (here is one from WSJ) hinting that Apple aims to shake up the TV industry the same way it shook up computing, music players, music distribution, mobile phones and tablets. Apple is reportedly in discussions with both cable companies and entertainment producers. This case study of market entry will no doubt be a fascinating one.
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